Do you think that senior citizens are afraid of technology and don’t know how to use computers? Think again. Seniors are very active on social media and they do a lot more than keeping up with their grandkids.
Reach Out To Seniors With Social Media
Social media is a platform that allows you to share your stories with your audience and to form meaningful connections. You can increase awareness for your brand and generate sales without spending any money.
Making assumptions about senior citizens and social media will only hold you back. This generation is active, connected, and is going to love that you address them as tech-savvy individuals since most brands simply don’t bother to reach out to this age group on the Internet.
The Benefits Of Social Media For Seniors
You need to know a few things about what senior citizens do on social media so you can design a successful campaign. Their usage is a little different since it is more about creating connections and socializing than crafting an online image. This is how senior citizens typically use social media:
- Connect with friends and family.
- Meet new people.
- Get back in touch with people they haven’t talked to in a while.
- Share their stories and experiences.
- Learn new things, find new hobbies and activities.
- Save money with coupons, deals, and sales
- Discover new services and products that will improve their lives.
How To Develop A Successful Social Media Marketing Campaign
You can successfully connect with senior citizens on social media by developing a campaign that provides value as well as opportunities to really connect with the brand. Ideally, you should have people who actively manage your Facebook page or your Twitter and who respond to comments as quickly as possible.
Give people a chance to share their own stories, experiences, and opinions. Listen to what they have to say about your brand, how they use your products, and why the products are valuable to them. Focus on building a community around your brand. You can, of course, create ads and target a specific age group, but you will get better results if you work on interacting with these users rather than showing them ads.
A lot of advertisers assume that senior citizens don’t use social media, which is entirely false. You can reach out to these users by delivering something that is valuable to them and working on building meaningful connections.
Contribution from freelance writer Lucy Wyndham.