There are many small business owners and first-time entrepreneurs who have heard that branding is essential. Although, not many of them know why or how branding works. Regardless, an effective branding campaign can offer any business, big or small, the necessary competitive edge to get on top.  

Content sits comfortably at the foundation of every digital marketing strategy out there. But these days, content comes in numerous shapes and sizes. Visual content has taken center stage as of late. It means that you need to employ various, eye-catching graphics if you wish to remain relevant in the market. 

Many people underestimate the power of networking and collaboration. Many more are under the false impression that only competition is healthy for business. In the right hands, both networking and collaboration can lead almost anyone on the path of success. Small companies and startups, in particular, have a lot to gain by employing them.

The exact nature of an elevator pitch can be found in its name. Usually, an elevator pitch stands for a quick summary of a business idea or project. Its purpose is to help gain the support of that idea from a potential investor. And as its name would suggest, you should be able to go through the entire pitch in the time it takes to travel from the top floor to the lobby in an elevator.

Cloud accounting can bring numerous benefits to a business, especially in its early stages of development. There are plenty of restrictions and a severe lack of versatility when it comes to the financial side of the business. Financial management almost always takes place in the office, in front of a specific computer that has a particular software installed. Secondly, if you're in the field and collect payment, you'll have to get back to the office before you can balance the books.

Being a start-up before the internet age meant that marketing wasn't as easy as it is currently. Traditionally, the best marketing opportunities were reserved for only prominent or already established businesses - start-ups had to make do with what was left. In today's world, however, things are a bit different. While a big budget will still get you the best tools money can buy, social media has levelled the playing field by a significant margin.