You know it has been a spectacular day when you look back and all the memories come flashing back of the people you met, the ideas you learned, and the information overload that you still need to process.
During conferences, regardless of your profession, this is the result that you want for each day. For all those reasons, today did not disappoint.
Meeting New Friends, Sharing New Ideas & Celebrating a Win
For those of you that have never been to #QBConnect, it would be wise of me to paint a picture of all that Day One was. First, imagine hundreds… OK, thousands of people converging on the conference centre. The streets were full at 7:30 in the morning of these conference goers on their way to sign in and register for the day. And strangers so excited to be attending the Flag Ship Conference for Intuit that they would start conversations with strangers on the street.
That is how I met Emily. Two complete strangers with excitement in their eyes on the way to a day filled with information, people, and new ideas. That was a great start to the day.
But that was just the beginning. After listening to Rich Preece bring the vision to life for over 2,800 participants, the highlight of the day was the crowning of the Global Firm of the Future (FOTF). This award is provided to the most forward-thinking, progressive accounting professional/firm in one of four countries: The United States, Australia, England, and Canada.
This year, our Canadian Candidate was AIS Solutions: a firm that is progressive in every way, from providing bookkeeping services to their customers to giving back to the accounting community by providing training on the most popular applications that integrate with QuickBooks Online. Each of the four candidates were up for a prize of $25,000 US and the recognition of not only their peers, but of the community.
I’m proud to say that for the first time in the history of this award, Canada brought it home!
We were in attendance with a Canadian contingent and did we ever make some noise. The Canadian Pride was palatable—you could feel it in the air. So, Congratulations to Juliet and Steve. We are proud of you representing us as our candidate, and now the Global FOTF!
Importance of Marketing
When you consider the number of sessions that a person could attend, you would understand just how hard it was to choose what would bring the most value to the attendee. And based on the line up of speakers, I felt it prudent to attend sessions that would provide information on how to expand on marketing and the tools needed to do so.
Most new business owners can’t afford to hire a marketing manager. They stumble on ideas and go with them if they bring in the customers. But there should be a plan in place to grow and scale, and that’s what I wanted to bring home from this event.
What information would be considered value to you, our customer, to expand your marketing knowledge for you to scale and grow? Because the numbers are just a by-product of your hard work.
And that hard work should not be harder than it needs to be.
Discussions on how to best utilize social media, which platforms generate results, marketing plans, solutions, and more. I can say that the amount of information was so vast, I’m going to have to break it down in future articles or the message will be lost in today’s post.
It is fair to say that we can either work harder or smarter, and ultimately, it is about the essential point. So, ladies and gentlemen, let’s circle back to this later.
Socializing is Another Name for Networking
You cannot leave out the socializing that happened over the course of the day. In any community, you can take the time to get to know people virtually using platforms such as Facebook, Instagram and Twitter. And most of us do.
QB Connect gives attendees the chance to meet people in-person that they’ve had virtual conversations with. This empowers your friendships and strengthens the bonds that you tentatively created over the tech waves. Personally, I had the chance to meet Penny Practical and Ingrid Edstrom of Polymath LLC — two of the most fun-loving and exciting people (and puppet) that I met during the day.
I met hundreds of people I have conversed with from my keyboard, and I shared Facebook live feeds, podcasts, and general mayhem in the name of networking.
I cannot tell you how valuable this experience is for you, so if you get that chance to do something like this in your own profession: Do it. Remember, it’s not always about what you sell, but rather your personal brand and how you can use that to promote your business.
After a long and fun-filled day, I have hours of memories and information to process and break down. How can I take this information and turn it around to help you? I’m not sure yet, but I will. And that will be for future reading. So, hang in there with me.
Until the next time,