They say that bookkeeping and accounting professionals are boring.
I beg to differ.
Yesterday, Intuit brought together several of the most connected and media-savvy individuals, giving us an opportunity not only to gather and share ideas, but to update us on the company’s vision for the future.
Come with me and let me share my thoughts on an impactful and powerful day of “geeked” out learning a day ahead of QuickBooks Connect that made me proud to be a professional in this industry during this amazing time of change.
Gathering of the Minds
The day started with a road trip to the head office in Mountain View, California. The idea was to mosey down and have a few hours of talks about where the company’s “vision” was taking them, what that “vision” looked like, and how it was going to impact us, the professional, and you, the customer. I will say that I was not disappointed.
Rich Preece kicked off the morning and gave an overview of some of the highlights of the growth of the company. I found this to be interesting being a numbers person, but what grabbed my attention more was one of the stats: 53 per cent of the businesses reaching out to Intuit were already connected to an accounting professional.
That says to me that 47 per cent are not connected — 47 per cent of businesses that could benefit from the advice that we can bring to the table to help them not only grow in their chosen fields, but also to help them focus on what is more important to them.
As we in our office tend to take a holistic approach and look at all aspects of a customer’s business, I found this to be a fascinating stat because of the failure rate for businesses in the first five years.
Investing in your business starts with knowing where your strengths are, and hiring out for the weaknesses. For example, I couldn’t fix a server if I tried. But I can do a market plan to help you, our customer, understand your market to better position yourself. Hence the reason I have the greatest IT company helping me in that department (shameless plug here for Digital Underground).
Touring the Head Office
In all the years that I have been working with Intuit as a partner, I hadn’t enjoyed the experience of checking out the head office.
We spent an hour soaking up the culture that Intuit exudes and got to see how they look at the world from a different perspective. As this was in beautiful sunny California, and the weather co-operated beautifully, I won’t lie and say that it was worth the walk. The layout of the campus (and yes, with 20 buildings and a new one on the way, there is no other word to use) showed that planning and local landscape was a priority.
I was impressed with how Intuit cares about the environment in which they live and work and provide both car and bike sharing to get around. It’s not about just selling customers a software program around here — it’s about giving the employee a great working environment.
You can relate when I say that all businesses start somewhere. The idea percolates in your head, you write down ideas on a napkin, or you sit around your kitchen table hashing out your plan.
Today I got to see the kitchen table that started the Intuit story.
I’m sure you can understand that it really isn’t about the table itself, it’s about the symbolism of the hard work that started from an idea and grew into this massive culture that put customers, employees and accounting professionals alike first. I was awed, inspired, and most of all, humbled. A scratched, old table can do that to you.
Revolutionary Time of Change
Our afternoon was just as informative. We had the pleasure of listening to Peter Leyden—the former editor of Wired magazine and the founder of Re-Invent—and his take on where the future of work is headed.
I opened my mind and, through the eyes of this man, saw where we may go into the future. In all honesty, he truly re-iterated my thoughts that we are on a truly revolutionary time of change.
And it will only get better from here.
The Glass House: The Finale
No evening is complete without a soiree that brings you together for food and drink — and lots of it. We were wined and dined at a lovely location that encouraged not only conversation with other individuals, but allowed us the opportunity to share ideas on a global perspective.
Having dinner and conversation with professionals from England gave me insights into how they focus on their tax implications. Coffee and cocktails allowed for sharing of thoughts on marketing in today’s media diverse atmosphere. I can guarantee that several people left the restaurant with new thoughts they pondered well into the evening.
I’m sure that this “unofficial” start to #QBConnect is just the beginning of a whirlwind of activities over the course of the next few days. What is my plan and how and I going to attack? Absorb, learn, and build. Focus, dive in, and most of all? Wear a comfortable pair of shoes.
Until the next time,