Content sits comfortably at the foundation of every digital marketing strategy out there. But these days, content comes in numerous shapes and sizes. Visual content has taken center stage as of late. It means that you need to employ various, eye-catching graphics if you wish to remain relevant in the market.
Statistically speaking, video content is believed to make up over 80% of all consumer-oriented internet traffic by 2021. Images and other similar graphics, on the other hand, were shown to increase conversion rates by a whopping 329% and have a similarly beneficial effect on views and shares.
The point is that graphics and other similar visual content will help you stay ahead of the game. Especially if you are just starting out as a new business. But creating eye-catching graphics is easier said than done, especially for those who’re not used to designing. There are, however, some tools available on the market used for the creation of visual material. All of them will help you get more visitors, increase your reach, and improve your bottom line without having to allocate a sizable budget to do so.
Here are the top five tools for creating eye-catching graphics.
Unsplash is a website that shares stock photography. With over 100,000 contributing photographers and over 690,000 photos to choose from, Unsplash has become one of the world’s leading photography websites. Used by numerous industry giants, such as Apple, the company provides you with high-quality stock photos.
These can be used in a vast number of ways, including your blog posts, social media or other such promotional campaigns. Their website is easy to use and navigate and offers you with all sorts of relevant news and insights via its blog section.
We cannot understate the benefits that video content can do for your marketing campaigns. Like with images, videos can be used on social media, vlogs, landing pages, email newsletters, and so on. Biteable is a tool that can help you with all of your video needs.
It supplies you with numerous visual styles, templates, animations, live-action videos, and photos, as well as an easy-to-use interface. Aside from what they have to offer, you can also add your material and include various other elements such as colour schemes, text, photos, GIFs, or sound clips.
Graphics Interchange Formats, commonly known as GIFs, are short looping videos with no sound. You can find them everywhere on the internet, helping people to put their feelings into words and companies to become more relatable. GIPHY will provide you access to thousands of GIFs already created, ready for use. Alternatively, you can create your own quickly by adding a series of photos and a piece of text.
Infographics is another useful visual to have in your repertoire, and Infogram is the place to get them. In its free version, the platform offers over 37 types of interactive infographics as well as an additional 13 maps that you can use. Simply drag-and-drop the required elements, and you are ready to go.
VideoShop is a mobile-friendly app that allows you to combine and edit video clips, or add filters and transitions. You can also add voice-overs, music, or other sound effects, and it facilitates a smooth sharing capability to social media.
This list presented here is by no means exhaustive. However, it provides five tools that are free, easy-to-use, and can satisfy all of your immediate visual needs. All you need now is a coherent marketing strategy to tie them all together.
Until the next time,