More and more companies are migrating to the cloud because of the multitude of benefits that come with adopting cloud-based solutions. But while cloud accounting does increase productivity and streamline workflows, it also improves client relationships and client retention.
But how does the cloud give you the ability to provide your clients with the best service and therefore help you cultivate relationships and retain them? We have the answers:
Peace of Mind = Improved Client Relationships
When clients know that you work from the cloud rather than on-premise hardware, they know their data is secure. Investing in the cloud tells your clients that you take the security of their data seriously.
Cloud accounting is more secure than conventionally stored data; in fact, 64% of IT professionals say the cloud is more secure than legacy systems. Cloud service providers have multi-layered security defenses to protect their data centers. And because human access is controlled, it is less susceptible to physical risk. The cloud infrastructure is strictly monitored and frequently audited.
The cloud allows you to be accessible to your clients in a way you couldn’t be if you were still using a legacy system. The cloud means the ability to access accounts from anywhere, allowing you to generate reports and make decisions faster. Collaborating with clients is made more accessible, allowing you to provide advice and offer better services proactively.
Meet & Exceed Client Needs
Today’s clients expect their service providers to keep pace with their industry’s latest tools. In fact, many clients today are using these technologies themselves.
The cloud allows clients to work from anywhere using their digital devices, allowing them to access their data in real time. Therefore, clients who value the efficiency of the cloud prefer to do business with people who also leverage the same solutions. They don’t want to be slowed down by outdated systems or service providers who can’t keep up with the speed at which they want to get work done.
Clients want to save time and money. They expect their service providers will not waste resources by delivering inferior results, missing deadlines, or producing work that is riddled with mistakes.
With cloud accounting, you no longer waste time doubling back to ensure everything is correct. Because cloud-based solutions eliminate manual tasks, you are less prone to error. And instead of spending the bulk of your day tediously documenting and organizing receipts, invoices, and payments as you would on a legacy system, you have more time to focus on building customer relationships.
Working in the cloud reinforces client relationships because clients have access to activity logs, tasks, and the work anytime they want to view it. They’re no longer in the dark about the processes. It also allows them to recognize your level of expertise and the value you provide. And rather than merely referring to you as a service provider, they begin to change their perception and see you as a trusted advisor.
In conclusion, the secret to improving client relationships and increasing client retention comes down to delivering excellent service and satisfying your clients consistently. You can accomplish this by complementing your skills and expertise with technologies such as the cloud. The better you work, the better your service and the happier your clients will be.
Until the next time,