Being a start-up before the internet age meant that marketing wasn’t as easy as it is currently. Traditionally, the best marketing opportunities were reserved for only prominent or already established businesses – start-ups had to make do with what was left. In today’s world, however, things are a bit different. While a big budget will still get you the best tools money can buy, social media has levelled the playing field by a significant margin.

Accountants have always been an essential part of their clients’ lives. In many cases, accountants are the first port of call for companies, providing valuable financial advice throughout the year, helping them become more profitable, as a result.

Small businesses are at a disadvantage compared to their larger and more established counterparts. Small businesses face many challenges.  They can range from losing talent to needing to differentiate themselves from the competition. But the biggest trials entrepreneurs face is often related to finances.

Going paperless with cloud accounting allows companies to better organize their documents and have them at the ready whenever they need them. There will no longer be any need for physical storage, and your customers will appreciate your green initiative.