There are many small business owners and first-time entrepreneurs who have heard that branding is essential. Although, not many of them know why or how branding works. Regardless, an effective branding campaign can offer any business, big or small, the necessary competitive edge to get on top.
Continue reading →Content sits comfortably at the foundation of every digital marketing strategy out there. But these days, content comes in numerous shapes and sizes. Visual content has taken center stage as of late. It means that you need to employ various, eye-catching graphics if you wish to remain relevant in the market.
Continue reading →Many people underestimate the power of networking and collaboration. Many more are under the false impression that only competition is healthy for business. In the right hands, both networking and collaboration can lead almost anyone on the path of success. Small companies and startups, in particular, have a lot to gain by employing them.
Continue reading →The exact nature of an elevator pitch can be found in its name. Usually, an elevator pitch stands for a quick summary of a business idea or project. Its purpose is to help gain the support of that idea from a potential investor. And as its name would suggest, you should be able to go through the entire pitch in the time it takes to travel from the top floor to the lobby in an elevator.
Continue reading →Cloud accounting can bring numerous benefits to a business, especially in its early stages of development. There are plenty of restrictions and a severe lack of versatility when it comes to the financial side of the business. Financial management almost always takes place in the office, in front of a specific computer that has a particular software installed. Secondly, if you’re in the field and collect payment, you’ll have to get back to the office before you can balance the books.
Continue reading →Being a start-up before the internet age meant that marketing wasn’t as easy as it is currently. Traditionally, the best marketing opportunities were reserved for only prominent or already established businesses – start-ups had to make do with what was left. In today’s world, however, things are a bit different. While a big budget will still get you the best tools money can buy, social media has levelled the playing field by a significant margin.
Continue reading →Marketing plays a crucial role in the evolution of a start-up. There is no denying the fact there needs to be a great deal of determination for the young business to succeed. And even then, there is no certainty that it will. There are plenty of challenges to overcome, starting from creating a comprehensive business plan to financing and all the way to marketing.
Continue reading →Accountants have always been an essential part of their clients’ lives. In many cases, accountants are the first port of call for companies, providing valuable financial advice throughout the year, helping them become more profitable, as a result.
Continue reading →Work burnout is an all-too-real phenomenon that can affect the performance and health of accountants, particularly during tax season. Work burnout is a more severe form of job-related stress where sufferers experience both mental and emotional exhaustion. This is often accompanied by doubts of one’s capacity to do the job.
Continue reading →Small businesses are at a disadvantage compared to their larger and more established counterparts. Small businesses face many challenges. They can range from losing talent to needing to differentiate themselves from the competition. But the biggest trials entrepreneurs face is often related to finances.
Continue reading →As a professional, you help clients with a multitude of accounting and bookkeeping services. Services such as tax planning and ensuring statements and records complying with laws and regulations. However, today’s clients expect much more than the basics from their accountants.
Continue reading →The better the customer satisfaction, the more successful a business is. Knowing how to create a positive customer experience is paramount to your business’s success. Yet, customer satisfaction cannot be achieved in a vacuum. Only by interacting with your customers will you obtain the necessary insight to make things work better.
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